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Ava | Women's Everyday Day Dress V-Neck Gathered Waist Relaxed Midi

Regular price £76.00 Sale price£37.95 Save 50%
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Shipped by mer. 28 mai
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Doesn't fit? No problem! You can exchange or return it anytime, with a 30-day return policy.

We ship using a secure premium shipping method, including tracking, so you can rely on the most reliable service. Currently, we offer this premium shipping for free, take advantage of this offer while it's available!

This everyday day dress is your go-to choice for effortless warm-weather dressing, from coastal strolls to summer gatherings. Cut to a flattering midi length with a soft V-neck, short sleeves, and a gathered waist detail, it suits women who want relaxed elegance without sacrificing comfort.

Why You'll Love It

  • Gathered Waist: A cinched centre detail adds gentle shape while keeping the silhouette relaxed and easy to wear all day.
  • Midi Length: Falls to a versatile midi length that works dressed up or down for a wide range of occasions.
  • Contrast Trim: Clean black piping along the neckline, sleeves, and hem gives the dress a polished, graphic finish.

Perfect For

Wear it on a city break or holiday with flat sandals and a straw tote for relaxed daytime style. Layer a linen blazer over the top for a smart-casual lunch or outdoor event. It also works beautifully as a Christmas party dress when paired with block-heeled mules and statement earrings.

Care Instructions

  • Machine wash cold on a gentle cycle.
  • Do not bleach.
  • Tumble dry on a low setting or lay flat to dry.
  • Cool iron if needed, avoiding any embellished areas.

Frequently Asked Questions

What length is this dress?
The dress falls to a midi length, sitting roughly mid-calf for most wearers.

Does the dress have sleeves?
Yes, it features short sleeves that sit just above the elbow for a relaxed, comfortable fit.

How would you describe the fit?
The fit is relaxed overall, with a gathered waist detail that adds a little shape without being form-fitting.

How can I style this dress for a smarter occasion?
Pair it with block-heeled mules and statement earrings to elevate it for a Christmas party or smart-casual dinner.

Size Chart (in)

Size Length (in) Bust (in) Shoulder (in)
XS 50.8 32.3 13.0
S 51.2 33.9 13.4
M 51.6 35.4 13.8
L 52.0 37.0 14.2
XL 52.4 38.6 14.6
2XL 52.8 40.2 15.0

If you're unsure between sizes, always go one size up. This ensures maximum comfort while maintaining a great fit.

Spring Sale Bundles!

This Season, Shop More, Save More.

For one day only, our Whitmore Circle gets exclusive access to End of Season Bundle Deals on our most-loved pieces.

Whether you're treating a daughter, a sister, or yourself, today is the moment to secure the styles everyone has been asking about.

Buy 2 items → Extra 10% off
Buy 3 → Extra 15% off
Buy 4 → Extra 20% off
Buy 5+ → Extra 25% off

These bundles are end-of-season-exclusive and live for today only once this offer ends, it won't return. And as always with Whitmore… when a style sells out, it's gone for good.

Stock is limited. Today is the day.

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Ava | Women's Everyday Day Dress V-Neck Gathered Waist Relaxed Midi