Privacy policy

PRIVACY POLICY

Last updated: 9 August 2026

1. Who We Are (Data Controller)

This Privacy Policy explains how Bella Birmingham, a trading name of AB Community Group LLC ("we", "us", "our"), collects, uses, shares, and protects your personal data when you visit https://bella-birmingham.com, place an order, create an account, or communicate with us.

For the purposes of applicable data protection laws, including the General Data Protection Regulation ("EU GDPR") and the UK General Data Protection Regulation ("UK GDPR"), where applicable, the data controller is:

AB Community Group LLC
Trading as: Bella Birmingham
8 The Green, Suite A
Dover, Delaware 19901
Kent County, USA
Company Registration Number: 10182092
Email: info@bella-birmingham.com
Phone: +44 121 387 3666

Personal data means any information relating to an identified or identifiable individual.

2. Security

Our website uses SSL/TLS encryption to help protect the transmission of personal data and other confidential information, including order and payment-related information. You can generally recognize an encrypted connection by "https://" and the padlock symbol displayed by your browser.

We implement appropriate technical and organizational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or unauthorized access.

3. What Data We Collect and Why

3.1 When you visit our website

When you visit our website, certain technical information may be collected automatically, including your IP address, browser type and version, device information, operating system, date and time of access, pages visited, referring website or source, and technical information about your interaction with our website.

Where this information is necessary for the security, stability, and proper functioning of our website, we process it on the basis of our legitimate interests (Art. 6(1)(f) EU GDPR and, where applicable, the corresponding provisions of the UK GDPR).

3.2 When you place an order

When you place an order, we may collect and process information including:

  • Your first and last name
  • Billing address
  • Delivery address
  • Email address
  • Phone number
  • Order and product information
  • Payment and transaction information
  • Shipping and delivery information

We process this information where necessary to accept, process, fulfil, deliver, and administer your order and to perform our contract with you (Art. 6(1)(b) GDPR).

We may also retain certain transaction and order information where necessary to comply with accounting, tax, fraud prevention, and other legal obligations.

3.3 When you create a customer account

If you create a customer account, we process the information you provide in order to create, maintain, and administer your account and provide the account functionality you request. This processing is generally necessary for the performance of our contract with you or to take steps at your request (Art. 6(1)(b) GDPR).

You may request deletion of your customer account by contacting us at info@bella-birmingham.com. Certain information may still need to be retained where required by law or where another lawful basis for retention applies.

3.4 When you contact us

If you contact us by email, phone, or through our contact form, we process the information you provide in order to respond to and manage your request.

Depending on the nature of your request, this processing is based on the performance of a contract or steps taken before entering into a contract (Art. 6(1)(b) GDPR), our legitimate interest in providing customer service and responding to enquiries (Art. 6(1)(f) GDPR), or another applicable legal basis.

We retain correspondence only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.

4. Who We Share Personal Data With

We may share personal data with third parties where this is necessary to operate our store, fulfil orders, provide our services, comply with legal obligations, or pursue legitimate business interests.

  • Fulfilment and delivery: We may share your name, delivery address, contact details, and relevant order information with our fulfilment partners and shipping carriers in order to prepare and deliver your order. Our central fulfilment operations may involve service providers located in Ningbo, Zhejiang, China.
  • Payment processing: Payment information is processed by payment service providers used through our online store. We generally do not receive or store your complete payment card details ourselves. Payment providers may process your information in accordance with their own privacy notices and applicable legal obligations.
  • E-commerce platform: Our online store is operated using Shopify. Shopify processes personal data in connection with hosting, checkout, store functionality, fraud prevention, and other services used to operate our online store. More information is available in Shopify's privacy information at https://www.shopify.com/legal/privacy.
  • IT and service providers: We may use third-party service providers for website hosting, IT services, analytics, fraud prevention, customer support, email communications, and other operational services.
  • Analytics and advertising providers: Where you have provided any consent required by applicable law, information may be shared with analytics or advertising providers as described below.
  • Professional advisers: Where necessary, information may be shared with accountants, legal advisers, insurers, or other professional advisers.
  • Legal and regulatory requirements: We may disclose information where required by applicable law, regulation, legal process, court order, governmental request, or where necessary to establish, exercise, or defend legal claims.

We do not sell your personal data for money.

5. International Data Transfers

AB Community Group LLC is established in the United States and some of our service providers, fulfilment partners, technology providers, and other recipients may be located outside the European Economic Area ("EEA") or the United Kingdom.

This means that personal data may be transferred to and processed in countries outside the EEA or UK, including the United States and China.

Where applicable data protection law requires safeguards for an international transfer, we use an appropriate transfer mechanism. Depending on the transfer and the applicable law, this may include an adequacy decision or regulation, the European Commission's Standard Contractual Clauses ("EU SCCs"), the UK International Data Transfer Agreement ("IDTA"), the UK International Data Transfer Addendum to the EU SCCs, or another legally recognized transfer mechanism.

Where required, we also assess whether additional safeguards are appropriate in light of the destination country and the nature of the processing.

You may contact us at info@bella-birmingham.com if you would like more information about the safeguards applicable to international transfers of your personal data.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the website, remember preferences, understand website usage, and, where permitted, support advertising and marketing activities.

Cookies and similar technologies that are strictly necessary for the operation, security, shopping cart, checkout, or other functionality requested by you may be used without consent where permitted by applicable law.

Where consent is required by applicable law, non-essential cookies and similar technologies, including certain analytics and advertising technologies, are only activated after you have provided consent.

You can accept, refuse, or adjust non-essential cookies through our cookie banner or cookie preference settings. You may also withdraw previously provided consent through those settings. Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

You may also control certain cookies through your browser settings. Please note that disabling strictly necessary technologies may prevent parts of the website from functioning correctly.

7. Analytics and Advertising

Where these services are enabled on our store and where required consent has been provided, we may use analytics and advertising technologies including the following:

  • Google Analytics: We may use Google Analytics to understand how visitors interact with our website and to generate statistics about website usage. Google Analytics is provided by Google. For users in the EEA, Switzerland, and the UK, Google states that individual IP addresses are not logged or stored by Google Analytics. More information is available at https://policies.google.com/privacy.
  • Google Ads: We may use Google Ads conversion measurement, remarketing, or related advertising functionality to understand the effectiveness of advertisements and, where permitted, provide more relevant advertising. More information is available at https://policies.google.com/technologies/ads.
  • Meta technologies: We may use technologies provided by Meta Platforms, including the Meta Pixel, to measure advertising performance, understand interactions with our website, and support advertising on services such as Facebook and Instagram. More information is available at https://www.facebook.com/privacy/policy/.

These technologies may involve processing or transferring personal data outside your country of residence. Where required, appropriate international data transfer mechanisms are used as described in Section 5.

You may withdraw or modify your consent to non-essential analytics and advertising technologies at any time through our cookie preference settings.

8. Email Marketing

Newsletter

If you subscribe to our newsletter, we may use your email address and related information to send you marketing communications where you have provided consent or where another applicable legal basis permits us to do so.

Where we rely on consent, you may withdraw that consent at any time by using the unsubscribe link included in our marketing emails or by contacting us at info@bella-birmingham.com.

Where we use a confirmation or double opt-in process, we may retain information about the subscription and confirmation process, such as the date and time and relevant technical information, where necessary to demonstrate that a valid subscription was made.

Existing customers

Where permitted by applicable law, we may send existing customers marketing communications about our own products or services that are similar to those they previously purchased or showed an interest in.

Where we rely on an existing-customer or "soft opt-in" exception, we will only do so where the applicable legal requirements are satisfied, including providing an appropriate opportunity to opt out when contact details are collected and in each subsequent marketing message.

You can object to or unsubscribe from direct marketing at any time, free of charge, by using the unsubscribe link in our emails or by contacting us at info@bella-birmingham.com.

Review invitations

We may contact you about reviewing a purchase or your experience with us where permitted by applicable law. Where consent is required for such communications, we will request that consent before sending them.

9. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including providing our services, fulfilling orders, maintaining customer accounts, handling enquiries, preventing fraud, resolving disputes, and establishing or defending legal claims.

We may retain certain information for longer where required to comply with legal, tax, accounting, regulatory, or other statutory obligations.

When personal data is no longer required and there is no lawful reason for us to retain it, we will delete or anonymize it in accordance with our data retention practices.

10. Your Data Protection Rights

Depending on your location and the data protection laws that apply to you, you may have rights in relation to your personal data, including:

  • Right of access: the right to request information about whether we process your personal data and to obtain a copy of personal data we hold about you.
  • Right to rectification: the right to request correction of inaccurate personal data and completion of incomplete information.
  • Right to erasure: the right, in certain circumstances, to request deletion of your personal data.
  • Right to restriction: the right, in certain circumstances, to request restriction of how your personal data is processed.
  • Right to data portability: the right, where applicable, to receive certain personal data in a structured, commonly used, and machine-readable format and to transmit that information to another controller.
  • Right to withdraw consent: where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
  • Right to object: where we rely on legitimate interests, you may have the right to object to processing on grounds relating to your particular situation.
  • Right to object to direct marketing: you may object at any time to the processing of your personal data for direct marketing purposes.
  • Right to lodge a complaint: you may have the right to lodge a complaint with an applicable data protection supervisory authority.

If you are located in the United Kingdom, you can obtain information about your rights and complaints from the Information Commissioner's Office ("ICO") at https://ico.org.uk.

If you are located in the EEA, you may generally lodge a complaint with the competent data protection supervisory authority in the country where you live or work, or where you believe an infringement has occurred.

To exercise your rights, contact us at info@bella-birmingham.com. We may need to verify your identity before completing certain requests. We will respond within the timeframe required by applicable law.

11. Children

Our store and services are intended for a general adult audience and are not specifically directed at children. We do not knowingly seek to collect personal data directly from children where parental or guardian authorization would be required by applicable law.

If you believe that a child has provided personal data to us inappropriately, please contact us at info@bella-birmingham.com so that we can investigate and take appropriate action.

12. Third-Party Links

Our website may contain links to websites, applications, or services operated by third parties. We are not responsible for the privacy practices of third-party websites or services. We recommend reviewing the privacy information provided by those third parties before providing personal data to them.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technologies, legal requirements, or data processing practices.

When we make changes, we will publish the updated Privacy Policy on this page and update the "Last updated" date at the top of this policy.

14. Contact

Store Name: Bella Birmingham
Legal Entity: AB Community Group LLC
Business Address: 8 The Green, Suite A, Dover, Delaware 19901, Kent County, USA
Email: info@bella-birmingham.com
Phone: +44 121 387 3666
Contact Form: https://bella-birmingham.com/pages/contact
Customer Service Hours: Monday to Friday, 9:00 to 17:00 | Weekend 11:00 to 16:00 (CET)
Company Registration Number: 10182092