{"product_id":"florence-womens-backless-pleated-midi-party-dress-elegant-evening-gown","title":"Florence | Women's Backless Pleated Midi Party Dress Elegant Evening Gown","description":"\u003cp\u003eThis backless pleated midi party dress is your go-to choice for summer evenings, wedding guest occasions, and Christmas party dresses that turn heads. Cut with a deep V-neckline, an open back, and a full pleated skirt, it flatters a range of figures and moves beautifully with every step.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpen-back elegance:\u003c\/strong\u003e The striking backless design adds a glamorous focal point without the need for extra accessories.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraceful pleated skirt:\u003c\/strong\u003e The full, floaty pleated skirt creates fluid movement and a flattering silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight construction:\u003c\/strong\u003e Breathable fabric keeps you comfortable through long summer evenings and warm celebrations.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePair with strappy heels for a wedding reception or summer garden party, style with white court shoes for a city dinner, wear to a Christmas party for a fresh alternative to the classic LBD, or dress down with flat sandals for an outdoor event.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand wash or machine wash cold on a delicate cycle.\u003c\/li\u003e\n\u003cli\u003eDo not bleach.\u003c\/li\u003e\n\u003cli\u003eLay flat or hang to dry away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse if needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat length does the skirt fall to?\u003c\/strong\u003e\u003cbr\u003eThis is a midi-length dress, with the skirt falling to approximately mid-calf.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs the back fully open?\u003c\/strong\u003e\u003cbr\u003eYes, the dress features a backless open-back design that creates an elegant, eye-catching silhouette.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat occasions is this dress suitable for?\u003c\/strong\u003e\u003cbr\u003eIt works beautifully for weddings, garden parties, summer evenings, and Christmas celebrations as a stylish alternative to darker festive dresses.\u003c\/p\u003e\n\n\u003ch3\u003eSize Chart (in)\u003c\/h3\u003e\u003ctable style=\"width:100%;border-collapse:collapse;margin:16px 0\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:8px 12px;border:1px solid #ddd;background:#f8f8f8;font-weight:600;text-align:center;font-size:13px\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding:8px 12px;border:1px solid #ddd;background:#f8f8f8;font-weight:600;text-align:center;font-size:13px\"\u003eLength (in)\u003c\/th\u003e\n\u003cth style=\"padding:8px 12px;border:1px solid #ddd;background:#f8f8f8;font-weight:600;text-align:center;font-size:13px\"\u003eBust (in)\u003c\/th\u003e\n\u003cth style=\"padding:8px 12px;border:1px solid #ddd;background:#f8f8f8;font-weight:600;text-align:center;font-size:13px\"\u003eShoulder (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003eXS\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e50.8\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e32.3\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e13.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e51.2\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e33.9\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e13.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e51.6\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e35.4\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e13.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e52.0\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e37.0\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e14.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e52.4\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e38.6\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e14.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e2XL\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e52.8\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e40.2\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e15.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cem\u003eIf you're unsure between sizes, always go one size up. This ensures maximum comfort while maintaining a great fit.\u003c\/em\u003e\u003c\/p\u003e","brand":"Bella-Birmingham","offers":[{"title":"Yellow \/ S","offer_id":58696035795328,"sku":"shopify_ZZ_9500299297023_48552714666239","price":46.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ M","offer_id":58696035828096,"sku":"shopify_ZZ_9500299297023_48552714699007","price":46.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ L","offer_id":58696035860864,"sku":"shopify_ZZ_9500299297023_48552714731775","price":46.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/3387\/7632\/files\/womens-backless-pleated-midi-party-dress-elegant-evening-gow-1.jpg?v=1786688842","url":"https:\/\/bella-birmingham.com\/products\/florence-womens-backless-pleated-midi-party-dress-elegant-evening-gown","provider":"Bella-Birmingham","version":"1.0","type":"link"}