{"product_id":"ava-womens-everyday-party-dress-floral-ruched-midi-crew-neck","title":"Ava | Women's Everyday Party Dress Floral Ruched Midi Crew Neck","description":"\u003cp\u003eThis everyday party dress is your go-to choice for polished occasions, from wedding receptions to smart casual outings. The ruched, figure-skimming silhouette flows into a subtle flared hem at midi length, flattering a wide range of figures with ease.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlattering Fit:\u003c\/strong\u003e Tailored ruching through the body creates a smooth, sculpted silhouette without feeling restrictive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElegant Length:\u003c\/strong\u003e Midi length strikes the perfect balance between sophisticated and comfortable for all-day wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Style:\u003c\/strong\u003e A simple crew neckline and short sleeves keep the look refined and easy to accessorise for any occasion.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWear it to a summer wedding with strappy heeled sandals and a clutch, or style it with block-heeled mules for a garden party. It works equally well for smart office days or an evening dinner out, making it a reliable choice across your social calendar.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMachine wash at 30°C on a gentle cycle.\u003c\/li\u003e\n\u003cli\u003eDo not bleach.\u003c\/li\u003e\n\u003cli\u003eTumble dry on a low setting or lay flat to dry.\u003c\/li\u003e\n\u003cli\u003eCool iron if needed, avoiding any embossed details.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat length is this dress?\u003c\/strong\u003e\u003cbr\u003eThis dress is midi length, sitting at approximately mid-calf for a refined, elegant finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it have sleeves?\u003c\/strong\u003e\u003cbr\u003eYes, it features short sleeves with a crew neckline, keeping the style modest and versatile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does the fit run?\u003c\/strong\u003e\u003cbr\u003eThe dress is tailored through the body with a close fit and a gentle flare at the hem, so we recommend choosing your usual UK size.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this suitable for a wedding?\u003c\/strong\u003e\u003cbr\u003eYes, this dress is part of the Wedding Guest Edit, making it a great choice for weddings and other smart occasions.\u003c\/p\u003e\n\n\u003ch3\u003eSize Chart (in)\u003c\/h3\u003e\u003ctable style=\"width:100%;border-collapse:collapse;margin:16px 0\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:8px 12px;border:1px solid #ddd;background:#f8f8f8;font-weight:600;text-align:center;font-size:13px\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding:8px 12px;border:1px solid #ddd;background:#f8f8f8;font-weight:600;text-align:center;font-size:13px\"\u003eLength (in)\u003c\/th\u003e\n\u003cth style=\"padding:8px 12px;border:1px solid #ddd;background:#f8f8f8;font-weight:600;text-align:center;font-size:13px\"\u003eBust (in)\u003c\/th\u003e\n\u003cth style=\"padding:8px 12px;border:1px solid #ddd;background:#f8f8f8;font-weight:600;text-align:center;font-size:13px\"\u003eShoulder (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003eXS\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e50.8\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e32.3\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e13.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e51.2\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e33.9\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e13.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e51.6\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e35.4\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e13.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e52.0\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e37.0\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e14.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e52.4\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e38.6\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #ddd;text-align:center;font-size:13px\"\u003e14.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px 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